Saturday, September 18, 2010

The Impact Of The Movie Industry On Men's Fashion

By Shannon Holland

When it comes to male fashion, although there many different cuts and styles when it comes to tailored suits and shirts, casual wear options have always been somewhat lacking, with most fashion shops choosing to focus on the female market over the male. The creation of the metrosexual way of life altered the face of men's fashion, meaning the past few decades have seen a change, which, granted, might not have given them the same options women have when it comes to clothes, but it helped close the gap.

Due to the arising of a different demographic, Hollywood has seen the statistics regarding move-goers alter dramatically. With the largest and most lucrative demographic now being males in their late teens to early twenties, movie producers are being careful to fund projects that appeal to the right age of people. Due to the vast population swell created by the baby-boom, a smaller population swell called the echo-boom occurred; by tapping into this new generation, film makers have managed to create massive successes with franchises such as The Lord of the Rings, The Dark Knight and Transformers. Bags and t-shirts, and other fashion accessories are often licensed by the films directors, meaning not only does the film directly influence fashion, but a new source of income is created.

Equally, films directed in a more progressive and modern style, such as Kick Ass and Scott Pilgrim Vs. The World, have benefited from Hollywood's changed demographic. It's these more progressive, very teenage orientated films that seem to be almost altering the style of male fashion in a very notable way.

A recent example would be the character of Scott Pilgrim, from Scott Pilgrim Vs. The World; throughout the film he, and the rest of the cast, were styled in a very "hipster" fashion, with him in particular often seen sporting a fur hooded parka. Just after the films release, the autumn-winter fashion collections were shown, and very prominent on the runway was the reintroduction of the fur hooded parka, and the introduction of a scruffy casual "hipster" style.

Arguments have been made that it's not the fashion designers that take inspiration from the films, but rather the films stylists are very aware of what is a-la-mode, and so style the actors accordingly. Regardless of which is inspired by which, the fashion in films and the fashion on the runway seem to parallel each other very closely. - 40732

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